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6 Steps to Mastering Instagram Ads

Updated: Aug 6, 2018

ith its audience of over one billion users, you know your potential customers are on Instagram. Now, its just a matter of connecting the right people to your page. Whether you're looking to improve your current Instagram campaign or just starting out, our step-by-step guide will help you make your IG ads everyone's new favorite interruption. 

Your Instagram truly is your brand’s virtual storefront, but getting the right traffic to your page isn’t always easy. You need to know exactly how to advertise on Instagram to attract potential real Instagram followers to your profile, create a chance for you to showcase your brand identity, and entice new customers to join your community.

Instagram advertisements are on the rise, and for the sake of your brand, you need to know the ins and outs of how to successfully advertise on Instagram.

Instagram users are an extremely engaged audience that your brand should already be tapping into.

Thankfully, due to the extremely advanced targeting features on Instagram, you have the ability to reach hyper-targeted users who would not have stumbled upon your page otherwise – dramatically increasing your reach.

The truth is, your competitors are advertising here, your friends are tapping on ads, and your mother-in-law has already bought two shirts from an Instagram ad link. So, let’s get started with a step-by-step guide on how to advertise on Instagram.

Instagram Advertisement Page Setup

You’ll want to start by making sure you have a Business Page on Facebook, which allows you to run ads on Instagram.

Research Examples in Your Industry

Now, time for some research and creativity. To make sure your brand is putting out top-notch content, you’ll want to take a look at how your direct competitors and leaders in your industry are utilizing Instagram advertisements.


The Facebook Pixel allows them to measure the results of their ads, build their advertising audience, and drive more targeted sales, giving you a great idea of how much you should advertise on Instagram.

Then, they can follow-up with an ad on that user’s feed almost immediately after, like the ad we received below:

Choose Your Type of Instagram Advertisement

1. Photo Ads: A clean and simplistic photo in either a square or landscape.

2. Carousel Ads: Present multiple photos, which gives you the option to showcase your best work/product on the Instagram Feed. Include clickable links with captions like, "show more" to attract Instagram users to convert to your website.

3. Stories Ads: Instagram stories are an increasingly popular feature on Instagram. It's a great tool for every business to utilize. As Instagram rolls out more customization for Instagram stories, like the question sticker or shippable tags, Instagram stories will continue to rise.

Customize Your Instagram Advertisement

This is where you will consider the overall goal for your campaign and select the most appropriate category.

Login to the Ad Manage on Facebook. Now you will select your marketing objective. Your options include: awareness, consideration, and conversion.

Here are some of the key features you will find in the Ad Set section:

  • Conversion: Choose where you want to drive traffic, then select a pixel or event to track conversions. If you don’t have a pixel or event, you’ll see instructions for creating one.

  • Offer: Drive more conversions by creating an offer people can save and get reminders about.

  • Audience: Define who you want to see your ads.

  • Placements: Show your ads to the right people in the right places.

  • Budget & Schedule: Define how much you’d like to spend, and when you’d like your ads to appear.

Design Your Instagram Ad

Create visuals for your Instagram Ad. The first step is selecting the design style, then add your media. Options: Carousel, Single Image, Single Video, Slideshow, and Collection.

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